In my Creative Copywriting course at SCAD I decided to do a copy-based campaign for Lemonade Insurance, an up-and-coming home & renters insurance company with no paperwork and low fees.
Lemonade Insurance's target audience predominantly consists of Millennials and Generation Z. Individuals can sign up to be insured in 90 seconds and paid for a filled claim in 3 minutes.
Lemonade presents itself as an incredibly user-friendly insurance company with all interactions done through an app and their AI bot named Maya. Everything is quick, easy and efficient.
And finally, Lemonade stands out from other insurance companies because of their commitment to doing social good. Introducing The Lemonade Giveback, where all the unclaimed
money gets donated at the end of the year to the charity/ organization of the client's choosing (when they initially sign up). How cool is that?
Click this button if you'd like to read about the process -
"Before life gives you lemons, sign up for
Pop-up Lemonade Stand
Branded Lemonade Merch
Made with 100% Real-Life Lemons