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Budweiser x Spotify

THE ASK

Capture a younger audience for Budweiser

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THE IDEA

Partner Budweiser with Spotify and create a scavenger hunt that combined beer, clues, music and the hidden location of a pop-up music festival.

Discover the Beat
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Won a Silver Pencil at the 2021 Young Ones competition from The One Club

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NY Final Can.png
Final Packaging ATL T.png
Final Packaging ATX T.png
Final Packaging SF T.png
Final Packaging NYC T.png
ATL Final Can.png
Budweiser Billboard ATL.jpg
Budweiser Billboard SF.jpg
Budweiser Billboard NYC.jpg
Budweiser Mural ATX.jpg
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Budweiser Clue Code ATL.jpg
Budweiser Clue Code NYC.jpg
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SCANNABLE

SPOTIFY CODES

Budweiser Mask ATL.jpg
Budweiser T-shirt on Hanger ATL.jpg
Wristband Mockup NYC.jpg
Wristband Mockup ATX.jpg
Budweiser T-shirt on Hanger SF.jpg
Budweiser T-shirt on Hanger NYC.jpg
Budweiser T-shirt on Hanger ATX.jpg
ATL Concert Mockup.jpg
SF Concert Mockup.jpg
NYC Concert Mockup.jpg
ATX Concert Mockup.jpg
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