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Budweiser  x  Spotify

A campaign for the 2021 Young Ones competition.

 

The campaign was for Budweiser and the goal was to capture a younger audience: Gen-Z and Millennials. 

For this campaign we decided to partner Budweiser with Spotify and created scavenger hunt that combined beer, clues, music and the hidden location of a pop-up music festival. The campaign would kick off in four major cities and last 2 months.

I worked on this campaign with Rui Wang and

Dominique Funchess.

ATL Final Can.png

 "Discover the Beat."

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Won a Silver Pencil at the 2021 Young Ones competition from The One Club

SF Final Can.png
NY Final Can.png
ATX Final Can.png
Final Packaging ATL T.png
Final Packaging ATX T.png
Final Packaging SF T.png
Final Packaging NYC T.png
SF Final Can.png
NY Final Can.png
ATX Final Can.png
ATL Final Can.png
Budweiser Billboard ATL.jpg
Budweiser Billboard SF.jpg
ATL Final Can.png
Budweiser Billboard NYC.jpg
Budweiser Mural ATX.jpg

Clues Around the City...

Budweiser Clue Code ATL.jpg
Budweiser Clue Code NYC.jpg
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SCANNABLE

SPOTIFY CODES

Social Campaign

Budweiser x Spotify Merchandise

ATLANTA

Budweiser T-shirt on Hanger ATL.jpg
Budweiser Mask ATL.jpg
Wristband Mockup ATL.jpg
Budweiser Mask SF.jpg
Budweiser T-shirt on Hanger SF.jpg

SAN FRANCISCO

Wristband Mockup SF.jpg
Budweiser T-shirt on Hanger NYC.jpg

NEW YORK CITY

Budweiser Mask NYC.jpg
Wristband Mockup NYC.jpg
Budweiser Mask ATX.jpg
Budweiser T-shirt on Hanger ATX.jpg

AUSTIN

Wristband Mockup ATX.jpg
ATL Concert Mockup.jpg
SF Concert Mockup.jpg
NYC Concert Mockup.jpg
ATX Concert Mockup.jpg
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