A campaign for the 2021 Young Ones competition.

 

The campaign was for Budweiser and the goal was to capture a younger audience: Gen-Z and Millennials. 

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For this campaign we decided to partner Budweiser with Spotify and created scavenger hunt that combined beer, clues, music and the hidden location of a pop-up music festival. The campaign would kick off in four major cities and last 2 months.

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I worked on this campaign with Rui Wang and

Dominique Funchess.