Budweiser  x  Spotify

Created a campaign for the 2021 Young Ones competition. The campaign was for Budweiser and the goal was to capture a younger audience: Gen-Z and Millennials. 

For this campaign we decided to have Budweiser partner with Spotify and create a campaign scavenger hunt that combined beer, clues, music and the hidden location of a pop-up music concert. The campaign would kick off in four major cities and last 2 months.

I worked on this campaign with Rui Wang and

Dominique Funchess.

"Discover the Beat."

Budweiser x Spotify Cans & Packaging

OOH Ads (Atlanta, San Francisco, New York City, Austin)

Clues Around the City...

SCANNABLE

SPOTIFY CODES

Social Media (Instagram & Facebook)

Budweiser x Spotify Merchandise

ATLANTA

Mask, T-shirt, Wrist Band

SAN FRANCISCO

Mask, T-shirt, Wrist Band

NEW YORK CITY

Mask, T-shirt, Wrist Band

AUSTIN

Mask, T-shirt, Wrist Band

Final Concert Venues

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Email: mad.payn3@gmail.com

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