Budweiser  x  Spotify

A campaign for the 2021 Young Ones competition.

 

The campaign was for Budweiser and the goal was to capture a younger audience: Gen-Z and Millennials. 

For this campaign we decided to partner Budweiser with Spotify and created scavenger hunt that combined beer, clues, music and the hidden location of a pop-up music festival. The campaign would kick off in four major cities and last 2 months.

I worked on this campaign with Rui Wang and

Dominique Funchess.

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 "Discover the Beat."

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Won a Silver Pencil at the 2021 Young Ones competition from The One Club

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Clues Around the City...

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SCANNABLE

SPOTIFY CODES

Social Campaign

Budweiser x Spotify Merchandise

ATLANTA

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SAN FRANCISCO

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NEW YORK CITY

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AUSTIN

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