Budweiser x Spotify
A campaign for the 2021 Young Ones competition.
The campaign was for Budweiser and the goal was to capture a younger audience: Gen-Z and Millennials.
For this campaign we decided to partner Budweiser with Spotify and created scavenger hunt that combined beer, clues, music and the hidden location of a pop-up music festival. The campaign would kick off in four major cities and last 2 months.
I worked on this campaign with Rui Wang and
"Discover the Beat."
Won a Silver Pencil at the 2021 Young Ones competition from The One Club
Clues Around the City...
Budweiser x Spotify Merchandise
NEW YORK CITY