For my Advertising Copy + Layout course, I had to create a campaign where I turned the brand name into an adjective. The brand I decided to go with was Ford, and I turned it into “A Ford-able.” Something I have always associated with Ford is they produce reasonably priced, reliable life-long cars. I myself have a Ford Escape, and I have driven my car on long road trips, through flash floods and downtown Houston. Suffice to say, my car is very accommodating to different settings, and Ford definitely gives more bang for your buck.
For my three pieces, I decided to do the F-250, Ford Explorer and the Ford Escape. I wanted to create my ads similar to the style Ford uses – clean yet impactful. The catch phraseI I came up with was “Trust us to see you through."