At OU I took an Advertising Copy + Layout course.

 

One of our assignments was to create a storytelling video for a specific brand. I decided on Nike. 

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The antagonist of the story is every excuse for not working out. And the conflict that is being overcome is the challenge to use one's body. I wanted to emphasize running is possible in all sorts of different settings. And I wanted to push self confidence, determination and sufficiency.

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Nike’s mission is to bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.

 

Fitness is everywhere. Just do it.