For my senior Capstone, my team and I were given the challenge of developing a full campaign for Carnival Corporations new online rewards program, Ocean Rewards. Further, Gaylord College already has a good, existing relationship with Carnival Corp., and so, throughout the semester we were able to work directly with the client. At the end of the semester, our team gave a full, in-person pitch to the client.
My team's campaign was selected to be used in our student-run advertising and public relations agency, Lindsey + Asp. I fulfilled the role of Art Director on my team, and put together our book as well as all our creative activations.
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